Sphere Exhibits is looking for a highly motivated individual who is keen to build a career in the events industry to join its digital marketing team.
The Job
Accountable for the planning, execution, and performance of all marketing activities relating to assigned exhibition(s)
Plan, design and implement an overall Consumer Marketing Strategy for both online and offline channels
Deliver an effective marketing strategy to attract the right exhibitor and visitor profiles cost- effectively
Act as key liaison between all partners (including exhibitors, sponsors, and vendors), with focus on onboarding process and regular engagement
Maintain existing marketing partnerships and cultivate new relationships with prospective partners
Identify, plan and execute marketing initiatives to generate new businesses
Drive ongoing measurement and process improvements including digital, content, audience engagement metrics and campaign ROI.
Develop and implement marketing, engaging and innovative content as well as social media strategies including webinars, Live, and brand-focused messages for assigned exhibitor(s)
Define social media KPIs and develop social media timelines coinciding with ad campaigns, or other brand messages
Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Job Requirements
Bachelor degree in Marketing or Mass Communication
Ad agency experience
Excellent analytical, organizational, project management and time management skills
Bilingual and proficient in writing and speaking
Ability to think creatively, and identify and resolve problems
Ability to adapt in a fast-paced decision-making environment
Proficient in MS Office, Excel, Powerpoint, Google Analytics, Facebook, Instagram, Youtube, WordPress
Sphere Exhibits is a leading regional M.I.C.E company behind exciting and innovative fairs, shows, events and exhibitions for trade and consumer businesses in Asia. Through aggressive growth and continued expansion, Sphere Exhibits has created a wide range of Meetings, Incentive Travel, Conventions and Exhibitions for exhibitors and partners to choose from to develop their business ideas and expansion initiatives.
Incorporated in April 2008 and wholly owned by Singapore Press Holdings (SPH), Sphere Exhibits stands for “SPH Events, Roadshows and Exhibitions”. Sphere Exhibits has organised over 40 exhibitions and events featuring more than 750 exhibitors and attracting over 2.2 million visitors. These include the biggest and most successful consumer events and exhibitions in various sectors such as IT Show, Comex, CEES (IT and Electronics); Asian Masters, Gourmet Japan, Beerfest Asia (Gourmet & Lifestyle).
MICE - Meetings Incentives Conventions and Exhibitions